What tools does a major franchise brokerage provide to manage contacts?
Major franchise brokerages (Century 21, RE/MAX, Coldwell Banker) are well-known networks with thousands of active agents worldwide. The networks provide a starter pack including communication tools, prospecting tools and initial training.
As with most networks, the tools are oriented toward transactions: listing management, valuation, brand communication. Proactive relational management — keeping the link alive with past clients and personal network — is not covered by the tools provided.
Why are referrals the number-one lever for an agent at a franchise brokerage?
58% of real estate listings come from word of mouth. For an agent at a franchise brokerage, this is the most profitable channel: no acquisition cost, conversion rate 4 to 5 times higher than a cold prospect, pre-established trust.
Yet most agents at franchise brokerages spend the bulk of their time on classic prospecting (cold calling, door knocking, flyers). Rebalancing toward referrals is the highest-impact optimization an agent can make.
How can an agent at a franchise brokerage double their referrals?
The method is the same whatever the brokerage: structure follow-up on your network with 8 annual touchpoints per contact.
Segment your contacts: past clients (8 per year), peers and referrers (4 per year), warm prospects (5 per year), close circle (4 per year).
Automate follow-ups: every morning, know who to contact and have the message ready. Referys generates these messages in 10 seconds via AI.
Measure results: track referral rate by segment, adjust messages, identify your most active referrers.
Expected outcome: referrals multiplied by 2 to 3x in 6 to 12 months.
Is Referys compatible with major franchise brokerages?
Yes. Referys is an independent tool compatible with every real estate brokerage: Century 21, RE/MAX, Coldwell Banker, Keller Williams, eXp Realty, Berkshire Hathaway HomeServices, Sotheby's, Engel & Völkers and independent agents.
Referys does not replace your brokerage tools — it complements them. Brokerage tools manage listings and brand communication. Referys manages the human relationships that generate listings.
Key advantage: your contacts and relational history belong to you, regardless of your brokerage. If you change networks one day, your file follows you.
FAQ — Referrals for agents at franchise brokerages
What's the budget for an agent who wants to structure their network? Referys offers a free plan (75 contacts) to get started. The Pro plan starts at 7.40 euros per month on annual, less than a cup of coffee per day. ROI is estimated at 100x.
Can you import contacts from brokerage tools? Yes, via CSV export. Import your contacts into Referys; the tool segments automatically and creates the follow-up schedule.
How much time per day to manage your network? 15 minutes a day is enough to manage a network of 200 contacts. Messages are pre-drafted by AI, sending happens in 3 taps via WhatsApp.