Matthieu Daumain
Founder of Referys
AI and digital transformation consultant based in Narbonne. I've been working with small businesses and independents for 5 years, with one focus: turning digital into concrete revenue levers, not gadgets.
Why I built Referys
I've been working with independent real estate agents (IAD, SAFTI, BSK, CapiFrance) for several years, first through NUNC, my local SEO agency, then as an AI consultant. The observation was always the same: they all knew they had to nurture their network. None of them did it regularly.
The real work begins after the sale. That satisfied past client will talk about you to their colleagues, neighbors, family — but only if they're still thinking of you at the right moment. Without structured follow-up, they forget you in 3 months. That's what's called the 6-touchpoint rule: the brain needs about 6 well-spaced annual touchpoints to recognize you as a go-to professional.
I've seen agents create Excel files to track their contacts. It lasted 3 weeks. I've seen agents buy CRMs at €50/month designed for 10-person B2B teams. They stopped opening the app after a month. The problem wasn't motivation — it was the tool.
I launched Referys in November 2025. Built solo, with AI tools. The principle: import your contacts, and every morning the app tells you who to contact, generates the message in 10 seconds, and you send it via WhatsApp in 3 taps. The main action (contacting someone) is reachable in 3 clicks max. That's the only constraint I gave myself during the entire build.
« The moment that convinced me was when I got two unsolicited emails from users I didn't know, telling me the tool reminded them to contact someone they'd forgotten about for 6 months.»
Today Referys is a side business alongside my work as an AI consultant, my training sessions and NUNC. The goal: make it the main business.
My background
Founder of Referys (Nov 2025)
The network-tracking tool for independent real estate agents. Built solo with AI tools. Launched in November 2025, designed so the main action (contacting someone) is reachable in 3 clicks max.
Local SEO agency specialized in Google Business Profile. 48 clients across Occitanie, 4.9/5 rating. Hands-on approach, no subcontracting, with concrete monthly reports.
360° AI audit, training workshops, concrete integration of AI tools into business processes. For small businesses, SMEs and independents across Occitanie and France via video.
Strike-Up Academy trainer
Certified trainer at Strike-Up Academy. Modules on digital prospecting, AI for independents, and network management for real estate agents.
A businessperson before a marketer
I personally handle every project from start to finish, no subcontracting. To me, a good tool isn't one with many features — it's one you open every morning without effort.
The Referys method
Referys is built on a simple method: 8 touchpoints per year are enough to keep a professional relationship active. That number isn't pulled out of thin air — it comes from Robin Dunbar's work in relational psychology, applied to a commercial context.
Below 4 annual contacts, the spontaneous referral rate drops under 1%. Above 12, you saturate and irritate. The sweet spot sits between 6 and 8 messages a year, in a natural and varied tone.
Referys automates this method for independent real estate agents. No cold prospecting, no telephone canvassing — just human, structured relationships, on WhatsApp.
Follow me
Direct contact: matthieu@daumain.fr